College Market

With more than 71 million people between the ages of 18 and 30 in the United States, there's no wonder why the college market is an ideal target. With a buying power of over $237 billion, university students are by far the most influenced demographic.

America's higher-ed students are a group of millenials that represent every ethnic, social and economic background and are a significant market for targeted products and services for two primary reasons.

First these students are at a point in their lives where they are beginning to form brand opinions and brand loyalties which they can carry with them for the rest of their lives. Second, the majority tend to spend discretionary income on themselves rather than on families.

- Spending Power: With an excessive amount of disposable income, university students have a tendency to buy anything and everything.

- Age Stability: This demographic is composed of almost exclusively 18-30 year olds making marketing easy by tailoring your message.

- Cost Effective: The most effective university marketing strategies don't have to be the flashiest nor most expensive. Outdoor advertising is the most cost effective and the only form of advertising that can be seen 24 hours a day, 7 days a week.

Consumer Facts

- 74% Own a Vehicle

- 93% Have a Credit Card

- 63% Went to the Supermarket last week

- 50% Went to the Mall last week

- 73% Purchased their Meals off-campus

- 97% of all Purchases are made off-campus